Who Is Most Likely to Wear Rose-Colored Glasses? How Regulatory Mode Moderates Self-Flattery.

In general, people prefer to view themselves positively. But some individuals are more prone to self-flattery than others, that is, holding an high opinion of oneself. Applying regulatory mode theory, we identify motivational factors that predict which individuals are and are not prone to self-flattery. In four studies, using both chronic (Studies 1-3) and experimental (Study 4) conditions, we found that those with high locomotion concerns about effecting change (control) are more inclined to flatter themselves, whereas those with high assessment concerns about making the right choices (truth) are less inclined to flatter themselves. The relation between stronger locomotion and greater self-flattery, and stronger assessment and lesser self-flattery, was mediated by locomotors' low self-criticism and assessors' high self-criticism. These results shed light on how locomotion and assessment differ in the motivation to flatter oneself.