AI Article Synopsis

  • The study shifts focus from tourists' destination image to residents' place image, highlighting the limited attention given to how locals perceive their community.
  • Through analysis of data from 481 residents in Kavala, Greece, the research identifies that current measurement tools often overlook important community-focused attributes.
  • It proposes a comprehensive framework with four dimensions—physical appearance, community services, social environment, and entertainment opportunities—that can help improve both tourism development and residents' quality of life.

Article Abstract

Studies on place image have predominantly focused on the tourists' destination image and have given limited attention to other stakeholders' perspectives. This study aims to address this gap by focusing on the notion of residents' place image, whereby it reviews existing literature on residents' place image in terms of whether common attributes can be identified, and examines the role of community-focused attributes in its measurement. Data collected from a sample of 481 Kavala residents (Greece) were subjected to exploratory and confirmatory factor analysis. The study reveals that the existing measurement tools have typically emphasized destination-focused attributes and neglected community-focused attributes. This study contributes to the residents' place image research by proposing a more holistic measurement, which consisted of four dimensions: physical appearance, community services, social environment, and entertainment opportunities. The study also offers practical insights for developing and promoting a tourist place while simultaneously enhancing its residents' quality of life.

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Source
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC5897881PMC
http://dx.doi.org/10.1177/0047287514563163DOI Listing

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