[The Attitude to One's Own Health Among Native Residents of Yakutia].

The study was carried out concerning value reference points and attitudes of native population of the Republic of Sakha (Yakutia) intended for health preservation. The analysis was applied to answers of 292 respondents residing in rural area of Yakutia. The analysis of answers of value motivation section demonstrated that for most respondents their health is a priority value of life. At that, most of respondents misunderstand and underestimate role of health in their life because they are unaware of health as an instrumental value. The health as an instrumental value gives its priority to persistence and diligence and hence ranks lower as compared with terminal value. The respondents assume that health mainly depends on diet, life-style, ecology. The results of analysis of answers to questions of "emotional" and "behavioral" sections testify in most of the respondents absence of comprehension about responsibility for one's own health, inadequate commitment to healthy life-style and passive attitude to health. The more active attitude to health is established in respondents of mature age that is rather related to deterioration of well-being feeling and presence of chronic diseases. In the younger age, most of respondents consider they are healthy and hence ignore prevention of diseases. Thereby, in spite of that health is mentioned by respondents as one of priority values most respondents are missing both attitudes to health preservation and clear-cut strategy of health-preserving behavior. In conditions of cardinal alteration of traditional way of life and life-style of native population of the North, behavioral habits of self-preserving behavior helping to survive in the severe climate conditions became inadequate. Nowadays, it is necessary to develop a new behavior strategy of health preservation.