Fly on the right: Lateral preferences when choosing aircraft seats.

A small preference has been observed for people to choose seats on the left of aircraft when booking via an online system. Although this is consistent with pseudoneglect-the known leftward bias in perception and representation-rightward preferences have been commonly observed in seating selection tasks in other environments. Additionally, the previous research in aircraft seating was unable to dissociate a bias to one side of the screen from a bias to one side of the cabin of the aircraft. Here, we present a study in which participants were asked to select seats for a range of fictional flights. They demonstrated a preference for seats on the right of the cabin, irrespective of whether the right of the cabin appeared to either the right or the left of the screen, a preference for seats towards the front of the aircraft and a preference to favour window and aisle seats. This suggests, in contrast to previous research, that participants demonstrated a rightward lateral bias to representations of an aircraft. These results may have implications for our understanding of asymmetries in cognition as well as having potentially important practical implications for airlines.