Risk communication by health professionals: an analysis of press releases drafted by Italian veterinarians.

The aim of this study is to analyse and evaluate the knowledge concerning risk communication acquired by veterinarians during a national training course. The study analyses 694 press releases written during the training course. Textual variables and indexes were considered to identify the linguistic structures used by veterinarians. At first, the analysis of press releases focused on the descriptive demographic variables, then stylistic and editorial variables were considered, and finally a lexicographic analysis was performed on the textual variables. The texts were found to have a moderate level of readability due to the use of scientific and technical terms. This study shows the need to improve training activities to develop effective risk communication, especially in terms of the language used, in order to facilitate interactions among veterinarians, mass media, and citizens.