AI Article Synopsis
- Many physicians and medical institutions hesitate to use social media due to Hippocrates' warning and a general fear of risk.
- In contrast, Mayo Clinic was a pioneer in embracing social media, leveraging its founders' belief in analog social networking.
- Understanding how medical knowledge traditionally spreads and recognizing the potential benefits of social media can encourage healthcare professionals to engage positively with these platforms.
Article Abstract
Hippocrates' admonition and the medical community's aversion to risk have caused many physicians and institutions to resist participation in modern social media sites such as Facebook (Facebook, Inc, Menlo Park, California, USA), Twitter (Twitter Inc, San Francisco, California, USA), and YouTube (San Mateo, California, USA). However, because Mayo Clinic's founders were champions of analog social networking, it was among the earliest hospitals worldwide to create official accounts on these digital platforms. A proper understanding of the traditional mechanisms of knowledge diffusion in medicine and of the nature of social media sites should help professionals see and embrace the opportunities for positive engagement in social media.
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| http://dx.doi.org/10.1016/j.jacr.2017.09.026 | DOI Listing |
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