The National Oesophagogastric Cancer Awareness Campaign: a locality outcome analysis from County Durham.

Frontline Gastroenterol

Department of Gastroenterology, County Durham and Darlington NHS Foundation Trust, County Durham, UK.

Published: October 2017

AI Article Synopsis

  • Oesophageal and gastric cancer rates are high, but treatment outcomes are still poor, leading the Department of Health to launch the National Oesophagogastric Cancer Campaign with key messages about symptoms.
  • The campaign's effectiveness was assessed locally, focusing on new referrals for upper gastrointestinal symptoms during and after the campaign period.
  • Results showed the campaign did not significantly improve cancer diagnosis rates and instead increased routine waiting times for gastroscopies, suggesting a need for different strategies for early detection.

Article Abstract

Introduction: Oesophageal and gastric cancer is common. Despite advances in investigation and treatment, the outcomes from these cancers remain poor. As part of the Be Clear On Cancer Campaign, the Department of Health runs the National Oesophagogastric Cancer Campaign each year, with key messages of (1) 'Having heartburn most days, for 3 weeks or more could be a sign of cancer' and (2) 'if food is sticking when you swallow, tell your doctor'.

Methods: We evaluated the effect of the National Oesophagogastric Cancer Campaign in our locality.

Results: Reviewing new referrals from primary care for upper gastrointestinal symptoms during the campaign period, and a period thereafter, we found that there was no significant impact of the campaign in the diagnosis of oesophagogastric cancers. Furthermore, it increased routine waiting times for elective gastroscopies in our endoscopy units.

Conclusion: We believe that alternative strategies need to be considered for earlier detection of oesophagogastric cancer.

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Source
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC5641848PMC
http://dx.doi.org/10.1136/flgastro-2016-100779DOI Listing

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