Exploring the relationship between appearance-contingent self-worth and self-esteem: The roles of self-objectification and appearance anxiety.

Previous work has shown that both an appearance-contingent self-worth (i.e., staking one's overall self-evaluation on one's physical appearance) and self-objectification are associated with higher appearance anxiety and lower self-esteem among women. Although prior evidence separately links both appearance-contingent self-worth and self-objectification to these negative outcomes, no work has examined the mediating processes that may underlie this relationship. With the current project, we examined the relationship between appearance-contingent self-worth and self-objectification, and the degree to which this relationship is associated with higher appearance anxiety and lower overall self-esteem. We hypothesized that appearance-contingent self-worth would be positively associated with self-objectification; in turn, we expected self-objectification to be related to higher appearance anxiety, and ultimately, lower self-esteem. Across two studies, one cross-sectional (N=208) and one short-term longitudinal (N=191), we found compelling support for this hypothesis. These findings have practical and theoretical significance for both the self-objectification and contingent self-worth literatures.