AI Article Synopsis
- Online games can lead to frustration, but its impact on gamer loyalty varies between novice and experienced players.
- The study aimed to understand how frustration affects loyalty and incorporated multiple theories to create a comprehensive model.
- Results showed that frustration boosts novice gamers' teamwork and loyalty while diminishing self-efficacy and loyalty in experienced gamers.
Article Abstract
Online games can frustrate their gamers, but little was known about how such frustration impacts gamer loyalty. Because novice and experienced gamers may respond differently to frustration, this study investigates how gamers' frustration influences their loyalty and how this influence may differ between novice and experienced gamers. Because of the complexity of this issue, multiple theories were synthesized to develop the theoretical model. This study collected responses from 558 online gamers. Findings indicate that frustration is positively related to novice gamers' participation in task teams, and subsequently their loyalty. However, frustration is negatively related to the self-efficacy of experienced gamers and to their loyalty.
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| http://dx.doi.org/10.1089/cyber.2017.0023 | DOI Listing |
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