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The use of Facebook for virtual asynchronous focus groups in qualitative research. | LitMetric

The use of Facebook for virtual asynchronous focus groups in qualitative research.

Contemp Nurse

a Nursing, Midwifery and Nutrition , James Cook University, Townsville , Queensland 4811 , Australia.

Published: February 2018

AI Article Synopsis

  • The paper discusses how the Internet and user-engaging applications like Facebook have revolutionized research recruitment and data collection methods.
  • Researchers explored the experiences of Australian military spouses who relocated with their partners for overseas postings.
  • The study highlights the benefits and challenges of using social media as a tool to connect with and gather insights from hard-to-reach populations.

Article Abstract

The Internet and the development of more user-engaging applications have opened a whole new world for researchers as a means of recruitment and data collection source. This paper describes the methodological approach of a research study that explored the experiences of Australian military spouses who packed up their family and home to accompany their spouse on an overseas posting. The study used Facebook as a recruitment tool and then as a data source through the conduct of an asynchronous virtual focus group. This paper outlines the advantages and disadvantages of this unique data source as a means of capturing the voices of a hard-to-reach population.

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Source
http://dx.doi.org/10.1080/10376178.2017.1386072DOI Listing

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