Experience information as the basis of mind: Evidence from human decision making.

Study of product diversity by companies and corporations led to the discovery of a new statistical distribution, the (1/f) distribution, assessed according to the Herfindahl-Hirschman index. Products of human creative thinking and decision-making seem to obey the index very widely or universally. This article explores examples of its applications in business and economics as evidence for a new scientific conjecture concerning the physiological basis of Mind: that mind functions from critical instabilities in the brain physiology. Instabilities result in (1/f) distributions of physiological responses, so the two sources of (1/f) distribution present interesting parallels. Without comprehensively reviewing all Herfindahl-Hirschman index applications, many similar examples of (1/f) distributions are considered: those in numbers of divisions and subdivisions within big corporations, and numbers of corporations in industrial sectors. Evidently, this kind of distribution derives from individual and collective creative work. The paper reasons that it reveals important evidence about the conjectured basis of mind and its creative capacities. A previous Special Issue paper showed that many of the mind's properties, including self-awareness, result from critical instabilities being the loci of control of biological systems. A consequence of such instability is that when faced by several identical stimuli, the physiology offers a (1/f) distribution of responses. Studies described here showing that creative thinking produces (1/f) distributions of results may thus be considered a first round of direct evidence for the mind functioning from critical instability. Physical systems producing (1/f) distributions do not have that implication. Other cybernetic systems may behave differently.