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Who Are the Superfoodies? New Healthy Luxury Food Products and Social Media Marketing Potential in Germany.
Foods
November 2021
Business Management & Organisation Group, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands.
Superfoods, former traditional foods that in some cases are now regarded as new healthy luxury food products (NHLFP), have been growing in popularity in high- and middle-income societies. Despite a growing interest in superfoods, a precise definition of NHLFP, which appears to mark a subcategory of superfoods, together with a comprehensive analysis of NHLFP consumer segments does not yet exist. This is of particular relevance to managers as profound knowledge of different consumer groups is a prerequisite for the use of marketing approaches such as social media marketing.
View Article and Find Full Text PDFPersonal development, wellbeing and empowerment gains for nutrition peer educators: a South Australian perspective.
Health Promot Int
October 2020
Flinders University, GPO Box 2100, Adelaide, South Australia.
This study aimed to explore the experience of being a Community Foodies (CF) peer educator with respect to personal benefits, specifically, personal development, wellbeing and empowerment. Qualitative semi-structured telephone interviews conducted with metropolitan and country peer educators of the CF programme. The CF programme in South Australia (SA) delivers nutrition education to disadvantaged communities.
View Article and Find Full Text PDFInteractive Effects of Instagram Foodies' Hashtagged #Foodporn and Peer Users' Eating Disorder on Eating Intention, Envy, Parasocial Interaction, and Online Friendship.
Cyberpsychol Behav Soc Netw
March 2018
School of Business, Sejong University, Gwangjin-gu, Seoul, Korea.
Drawing from social comparison theory, parasocial interaction (PSI) theory, and the literature on envy, a randomized experiment addressed the dynamics of body image, fame, and envy in the context of foodies' foodporn posting on Instagram. Using a 2 (foodie's body type: fat vs. thin) × 2 (foodie's Instagram popularity: unpopular vs.
View Article and Find Full Text PDFFood neophiles: Profiling the adventurous eater.
Obesity (Silver Spring)
August 2015
Dyson School of Applied Economics and Management, Cornell University, Ithaca, New York, USA.
Objective: The study objective was to identify how food neophilia-having an adventurous eating style for new/different foods-may relate to body mass index (BMI).
Methods: A nationwide online survey was conducted in 2012 with a group of 501 diverse young women (mean age = 26.8, mean BMI = 25.
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