Objectives: Health information seeking on behalf of others is an important form of social support by which laypeople provide important sources of information for patients. Based on social network theory, we analyze whether this phenomenon also occurs in offline sources. We also seek to learn more about the type of relationships between information seekers and patients, as research to date indicates that surrogate seeking mostly occurs in close relationships between the seeker and the patient.
Methods: Using a large-scale representative survey from the 28 member states of the European Union (N=26,566), our data comprise all respondents who reported seeking health information online or offline (n=18,750; 70.6%).
Results: Within the past year, 61.0% of the online health information seekers and 61.1% of the offline health information seekers had searched on behalf of someone else. Independent of the information channel, surrogate seekers primarily searched for health information for family members (online: 89.8%; offline: 92.8%); they were significantly less likely to search for information on behalf of someone with whom they had weaker ties, such as colleagues (online: 25.1%; offline: 24.4%). In a multilevel generalized linear model, living together with someone was by far the most relevant determinant for surrogate seeking, with differences between countries or Internet activity being less important.
Conclusion: These results support the assumptions of social network theory. Implications are discussed, especially with regard to the provision of adequate health information.
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