Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm.

Tob Control

Department of Marketing and Consumer Studies, University of Guelph, Guelph, Canada.

Published: March 2018

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Source
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC5870465PMC
http://dx.doi.org/10.1136/tobaccocontrol-2016-053547DOI Listing

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