From a Vital Sign to Vitality: Selling Exercise So Patients Want to Buy It.

Curr Sports Med Rep

1Sport, Health, and Activity Research and Policy (SHARP) Center, University of Michigan, Ann Arbor, MI; 2Institut de Recherche de l'Hôpital Montfort, Ottawa, Ontario Canada; 3Boston VA Healthcare System, West Roxbury, Massachusetts.

Published: February 2017

Exercise is Medicine (EIM) and physical activity as a vital sign are based on health-focused research and reflect ideal frames and messages for clinicians. However, they are nonoptimal for patients because they do not address what drives patients' decision-making and motivation. With the growing national emphasis on patient-centered and value-based care, it is the perfect time for EIM to evolve and advance a second-level consumer-oriented exercise prescription and communication strategy. Through research on decision-making, motivation, consumer behavior, and meaningful goal pursuit, this article features six evidence-based issues to help clinicians make physical activity more relevant and compelling for patients to sustain in ways that concurrently support patient-centered care. Physical activity prescriptions and counseling can evolve to reflect affective and behavioral science and sell exercise so patients want to buy it.

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Source
http://dx.doi.org/10.1249/JSR.0000000000000284DOI Listing

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