Previous work demonstrates that memory for simple stimuli can be biased by information about the distribution of which the stimulus is a member. Specifically, people underestimate values greater than the distribution's average and overestimate values smaller than the average. This is referred to as the central tendency bias. This bias has been explained as an optimal use of both noisy sensory information and category information. In largely separate literature, cognitive load (CL) experiments attempt to manipulate the available working memory of participants in order to observe the effect on choice or judgments. In two experiments, we demonstrate that participants under high cognitive load exhibit a stronger central tendency bias than when under a low cognitive load. Although not anticipated at the outset, we also find that judgments exhibit an anchoring bias not described previously.
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http://dx.doi.org/10.3758/s13423-016-1039-0 | DOI Listing |
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