Familiarity and Aptness in Metaphor Comprehension.

The career of metaphor hypothesis suggests that novel metaphors are understood through a search for shared features between the topic and vehicle, but with repeated exposure, the figurative meaning is understood directly as a new category is established. The categorization hypothesis argues that instead good or apt metaphors are understood through a categorization process, whether or not they are familiar. Only poor metaphors ever invoke a literal comparison. In Experiment 1, with aptness equated, we found that high familiarity speeded comprehension time over low-familiarity metaphors. In Experiment 2a, providing a literal prime failed to facilitate interpretation of low-familiarity metaphors, contrary to the career of metaphor hypothesis. In Experiment 2b, with familiarity equated, high- and low-aptness metaphors did not differ, contrary to the categorization hypothesis.