AI Article Synopsis

  • The study examined how recent exposure to family planning messages in various media affects contraceptive use among women aged 15-24 in six Nigerian cities.
  • About 45% of the women reported having sexual experience, but only 25% were using modern contraceptive methods at the time of the survey.
  • The majority (71%) had seen family planning messages recently, mainly through mobile phones (48%), radio (37%), and television (29%), with findings indicating that media exposure influenced both sexual activity and contraceptive use, albeit with differences between cities.

Article Abstract

This study assessed the relationship between recent exposure to family planning (FP) messages in the media (newspaper, radio, television, and mobile phones) and use of modern contraceptive methods among women aged 15-24 years living in six cities in Nigeria. Logistic regression models were used to predict recent media exposure to FP messages and its association with sexual experience and modern contraceptive method use. About 45% of our sample had ever had sex with only a quarter of them using a modern contraceptive method at the time of survey. Approximately 71% of our sample was exposed to FP messages in the media within the three months preceding the survey. The main sources of media exposure were mobile phones (48%), radio (37%), and television (29%). Controlling for relevant factors, recent media exposure to FP messages predicted both sexual experience and use of modern contraceptive methods, although there were city-level differences.

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