Trusting Facebook in Crisis Situations: The Role of General Use and General Trust Toward Facebook.

An important concept that has been rather neglected in research on social media is the concept of trust. Although there is a considerable amount of research on online trust in general, little has been done in the area of social media. As a situation of risk is necessary for trust, the perceived trustworthiness of Facebook in crisis situations was examined in this study. A sample of 340 European Facebook users were questioned as part of a large European study about social media in the context of emergency situations. We found that participants' general trust toward Facebook as a medium predicted to a significant degree how much they would trust Facebook in a crisis situation. General use of Facebook and dispositional trust were also significantly associated with trust toward Facebook in a crisis situation.