Inferring Identity From Language: Linguistic Intergroup Bias Informs Social Categorization.

Psychol Sci

Department of Psychology, Northwestern University Institute for Policy Research, Northwestern University.

Published: January 2016

The present research examined whether a communicator's verbal, implicit message regarding a target is used as a cue for inferring that communicator's social identity. Previous research has found linguistic intergroup bias (LIB) in individuals' speech: They use abstract language to describe in-group targets' desirable behaviors and concrete language to describe their undesirable behaviors (favorable LIB), but use concrete language for out-group targets' desirable behaviors and abstract language for their undesirable behaviors (unfavorable LIB). Consequently, one can infer the type of language a communicator is likely to use to describe in-group and out-group targets. We hypothesized and found evidence for the reverse inference. Across four studies, individuals inferred a communicator's social identity on the basis of the communicator's use of an LIB. Specifically, participants more strongly believed that a communicator and target shared a social identity when the communicator used the favorable, rather than the unfavorable, LIB in describing that target.

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Source
http://dx.doi.org/10.1177/0956797615612202DOI Listing

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