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Neural Cognition and Affective Computing on Cyber Language. | LitMetric

Neural Cognition and Affective Computing on Cyber Language.

Comput Intell Neurosci

College of Arts and Science, Washington University in St. Louis, St. Louis, MO 63130, USA ; Marketing Department, J.L. Kellogg School of Management, Northwestern University, Evanston, IL 60208, USA.

Published: June 2016

Characterized by its customary symbol system and simple and vivid expression patterns, cyber language acts as not only a tool for convenient communication but also a carrier of abundant emotions and causes high attention in public opinion analysis, internet marketing, service feedback monitoring, and social emergency management. Based on our multidisciplinary research, this paper presents a classification of the emotional symbols in cyber language, analyzes the cognitive characteristics of different symbols, and puts forward a mechanism model to show the dominant neural activities in that process. Through the comparative study of Chinese, English, and Spanish, which are used by the largest population in the world, this paper discusses the expressive patterns of emotions in international cyber languages and proposes an intelligent method for affective computing on cyber language in a unified PAD (Pleasure-Arousal-Dominance) emotional space.

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Source
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4600947PMC
http://dx.doi.org/10.1155/2015/749326DOI Listing

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