The soundscapes of those places where we eat and drink can influence our perception of taste. Here, we investigated whether contextual sound would enhance the subjective value of a tasting experience. The customers in a chocolate shop were invited to take part in an experiment in which they had to evaluate a chocolate's taste while listening to an auditory stimulus. Four different conditions were presented in a between-participants design. Envisioning a more ecological approach, a pre-recorded piece of popular music and the shop's own soundscape were used as the sonic stimuli. The results revealed that not only did the customers report having a significantly better tasting experience when the sounds were presented as part of the food's identity, but they were also willing to pay significantly more for the experience. The method outlined here paves a new approach to dealing with the design of multisensory tasting experiences, and gastronomic situations.
Download full-text PDF |
Source |
|---|---|
| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4554938 | PMC |
| http://dx.doi.org/10.3389/fpsyg.2015.01309 | DOI Listing |
Publication Analysis
Top Keywords
Similar Publications
Introduction: Age-associated depletion in nicotinamide adenine dinucleotide (NAD+) concentrations has been implicated in metabolic, cardiovascular, and neurodegenerative disorders. Supplementation with NAD+ precursors, such as nicotinamide riboside (NR), offers a potential therapeutic avenue against neurodegenerative pathologies in aging, Alzheimer's disease, and related dementias. A crossover, double-blind, randomized placebo (PBO) controlled trial was conducted to test the safety and efficacy of 8 weeks' active treatment with NR (1 g/day) on cognition and plasma AD biomarkers in older adults with subjective cognitive decline and mild cognitive impairment.
View Article and Find Full Text PDFAdvancing road safety strategy development: A data-driven multi-objective optimisation integrated approach.
Heliyon
July 2024
School of Engineering, University of Birmingham, Edgbaston, Birmingham, B15 2TT, United Kingdom.
Road traffic accidents pose a significant global health concern, with an alarming 1.19 million fatalities reported in 2021. Traditionally, strategies to address this challenge have relied on expert input and subjective evaluations.
View Article and Find Full Text PDFCochlear implantation in adults with acquired single-sided deafness improves cortical processing and comprehension of speech presented to the non-implanted ears: a longitudinal EEG study.
Brain Commun
January 2025
Centre for Cognitive Neuroscience, University of Salzburg, 5020 Salzburg, Austria.
Former studies have established that individuals with a cochlear implant (CI) for treating single-sided deafness experience improved speech processing after implantation. However, it is not clear how each ear contributes separately to improve speech perception over time at the behavioural and neural level. In this longitudinal EEG study with four different time points, we measured neural activity in response to various temporally and spectrally degraded spoken words presented monaurally to the CI and non-CI ears (5 left and 5 right ears) in 10 single-sided CI users and 10 age- and sex-matched individuals with normal hearing.
View Article and Find Full Text PDFEfficient evidence selection for systematic reviews in traditional Chinese medicine.
BMC Med Res Methodol
January 2025
School of Management, Beijing University of Chinese Medicine, Beijing, China.
Purpose: The process of searching for and selecting clinical evidence for systematic reviews (SRs) or clinical guidelines is essential for researchers in Traditional Chinese medicine (TCM). However, this process is often time-consuming and resource-intensive. In this study, we introduce a novel precision-preferred comprehensive information extraction and selection procedure to enhance both the efficiency and accuracy of evidence selection for TCM practitioners.
View Article and Find Full Text PDFFeature enhanced cascading attention network for lightweight image super-resolution.
Sci Rep
January 2025
Zhongyu (Fujian) Digital Technology Co., Ltd, Fuzhou, 350108, China.
Attention mechanisms have been introduced to exploit deep-level information for image restoration by capturing feature dependencies. However, existing attention mechanisms often have limited perceptual capabilities and are incompatible with low-power devices due to computational resource constraints. Therefore, we propose a feature enhanced cascading attention network (FECAN) that introduces a novel feature enhanced cascading attention (FECA) mechanism, consisting of enhanced shuffle attention (ESA) and multi-scale large separable kernel attention (MLSKA).
View Article and Find Full Text PDFWant AI Summaries of new PubMed Abstracts delivered to your In-box?
Enter search terms and have AI summaries delivered each week - change queries or unsubscribe any time!