INFORMed choices: facilitating shared decision-making in health care.

A clinical audit was undertaken before and after the introduction of a five-minute video presentation as an adjunct to the clinical consultation in the setting of ruptured membranes at term. The video framed clinical information using an INFORM structure: providing Information, Facts, Options, Reasons, Meaning. Subsequently, women were more likely to report that information was unbiased, based on facts and evidence that they were involved in the decision-making and overall satisfied with the information provided.