AI Article Synopsis
- The study involved 78 participants with an average age of 21.1 years and examined how the length of chopsticks affects taste perceptions.
- Participants showed a higher preference for food and greater intent to purchase when using longer chopsticks compared to shorter ones.
- Using long chopsticks made people eat more slowly, leading to longer eating times and more bites taken, highlighting the impact of tableware on food consumption.
Article Abstract
This study explored the influence of the length of chopsticks on taste evaluations. Participants (N=78; M age=21.1 yr., SD=3.8) reported a greater liking for their food and higher purchase intentions when using long rather than short chopsticks. Findings also indicated that the long (vs short) chopsticks caused people to slow down when eating, resulting in greater eating duration and a higher number of mouthfuls. The findings of this study provide insights on research into the role of tableware in food intake.
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| http://dx.doi.org/10.2466/31.PR0.116k21w2 | DOI Listing |
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