AI Article Synopsis
- The study aimed to investigate how the distance of rewards influences their perceived value, particularly when comparing a smaller, socially closer reward to a larger, socially more distant one.
- The hypothesis suggested that as both rewards are moved away from the subject, the value of the more distant reward would increase at a slower rate, making it more appealing.
- The findings revealed that this effect occurred when rewards were moved back 20 places but not when moved back just 10 places, suggesting a connection between social distance and the perception of value, similar to how we value time.
Article Abstract
The purpose of the present study was to test the prediction that when two rewards, a smaller but "socially closer" one and a larger but "socially more distant" one, are moved away from the subject by the same social distance, subjective value of the socially more distant reward will increase (i.e. the rate of social discounting will be shallower). The effect was absent when the recipients were moved back 10 places, but emerged when they were moved back 20 places. In addition, the hyperbolic model was found to correctly describe choices between two socially distant rewards. The results confirm similarities between social and temporal discounting.
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| http://dx.doi.org/10.1016/j.beproc.2015.02.010 | DOI Listing |
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