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How are brands associated by users in short videos-A study on the mechanism of user associations with brand placements in short videos based on signal theory.
PLoS One
January 2025
School of Business, Xinyang Vocational College of Art, Xinyang, Henan, China.
The emergence of short video platforms has opened new avenues and opportunities for brand marketing. This paper investigates the mechanisms of brand dissemination in short videos, examining strategies for fostering brand associations to fulfill communication objectives. Drawing on signal theory, the study identifies the perceived value of short videos as the source of signals, with brand value and transparency serving as mediating factors, and brand association as the outcome.
View Article and Find Full Text PDFBeyond the Bottom Line: Assessing Charity Care, Community Benefits, and Tax Exemptions in Nonprofit Hospitals.
J Healthc Manag
January 2025
Department of Health Policy and Management, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland.
Goal: This study aimed to compare the value of tax exemptions and community benefits across various nonprofit hospitals and show how hospital and geographical characteristics can explain the values.
Methods: Data from 2017 to 2021 Internal Revenue Service Form 990s were used to evaluate 17 types of community benefits in nonprofit hospitals and assess six categories of tax benefits. Descriptive analyses compared charity care, community benefits, and estimated tax exemptions among nonprofit hospitals while considering variations in teaching status, location (rurality), and US region.
The NeuroML ecosystem for standardized multi-scale modeling in neuroscience.
Elife
January 2025
Department of Neuroscience, Physiology and Pharmacology, University College London, London, United Kingdom.
Data-driven models of neurons and circuits are important for understanding how the properties of membrane conductances, synapses, dendrites, and the anatomical connectivity between neurons generate the complex dynamical behaviors of brain circuits in health and disease. However, the inherent complexity of these biological processes makes the construction and reuse of biologically detailed models challenging. A wide range of tools have been developed to aid their construction and simulation, but differences in design and internal representation act as technical barriers to those who wish to use data-driven models in their research workflows.
View Article and Find Full Text PDFA multicenter micro-costing analysis of flexible cystoscopic procedures in Korea.
Investig Clin Urol
January 2025
Department of Spinal Neurosurgery, Gangnam Severance Hospital, Seoul, Korea.
Purpose: This study aims to develop and implement an economic evaluation using a micro-costing approach to provide a precise and transparent analysis of the direct costs of cystoscopic procedures in Korean hospitals. The study seeks to identify key cost components and evaluate whether current reimbursement rates accurately reflect these direct costs.
Materials And Methods: Significant variations in cost items were identified across different studies.
Comparative study on lake ice phenology changes and driving factors in large lakes of mid-latitude Xinjiang, China.
J Environ Manage
January 2025
College of Geographic Science and Tourism, Xinjiang Normal University, Urumqi, 830017, China. Electronic address:
The changes in lake ice phenology (LIP) can intuitively reflect the climate evolution in the regions where lakes are located, serving as an important indicator of climate change. The Tianshan Mountains, situated at the southern edge of freezing lakes in the Northern Hemisphere, are a crucial water resource base in Xinjiang and support significant ecosystems closely related to human activities. In the context of intensified climate change, this study focuses on the geographical location, altitude, and water quality differences among large lake groups in the mid-latitude region of Xinjiang, aiming to explore the characteristics of LIP changes in these lakes and their responses to driving factors, thereby providing a basis for effective environmental management and protection.
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