Background: The presence of dermatology-related platforms in social media has been acknowledged; however, the level of engagement of the public with these platforms has not been evaluated.
Objective: To use the Engagement Rate to assess the level of engagement of the public with Facebook pages devoted to dermatology.
Methods: A search on Facebook identified Facebook pages for dermatology academic journals, professional societies, and patient-centered groups with the highest number of Facebook likes. Then the Yearly Page Engagement Rate was calculated for each Facebook page.
Results: The robust average of the Yearly Page Engagement Rate was 0.673 for academic journals, 0.313 for professional societies, and 1.563 for patient-centered groups.
Conclusion: Patient-centered groups engaged with their fans most effectively. Engagement is a key determinant of a fan's exposure to the contents of the page and hence a gauge of whether the fans who "liked" the page continue to remain engaged or not.
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| http://dx.doi.org/10.2310/7750.2014.14022 | DOI Listing |
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