AI Article Synopsis
- The article examines how drug marketing functions in both traditional and new online spaces, highlighting trends that lead to misleading prescribing practices and patient requests for medications.
- The rise of the Internet has amplified pharmaceutical marketing, making it more prominent and potentially misleading, particularly in the field of psychiatry where psychotropic medications are highly profitable.
- The authors suggest that enhancing independent oversight and raising consumer awareness about online pharmaceutical marketing can help combat these misleading practices.
Article Abstract
In light of decision-making psychology, this article details how drug marketing operates across established and novel web domains and identifies some common misleading trends and influences on prescribing and patient-initiated medication requests. The Internet has allowed pharmaceutical marketing to become more salient than ever before. Although the Internet's growth has improved the dissemination of pharmaceutical information, it has also led to the increased influence of misleading pharmaceutical marketing. Such mismarketing is of concern, especially in psychiatry, since psychotropics generate considerable revenue for drug companies. In a climate of resource-limited drug regulation and time-strapped physicians, we recommend improving both independent monitoring and consumer awareness of Internet-enabled, potentially misleading, pharmaceutical marketing influences.
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