This article shares an in-depth summary of a formative evaluation that used quantitative data to inform the development and selection of promotional ads for the antismoking communication component of a social marketing campaign. A foundational survey provided cross-sectional data to identify beliefs about quitting smoking that campaign messages should target, as well as beliefs to avoid. Pretesting draft ads against quantitative indicators of message effectiveness further facilitated the selection and rejection of final campaign ads. Finally, we consider lessons learned from the process of balancing quantitative methods and judgment to make formative decisions about more and less promising persuasive messages for campaigns.
Download full-text PDF |
Source |
|---|---|
| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4012855 | PMC |
| http://dx.doi.org/10.1177/1524500413506004 | DOI Listing |
Publication Analysis
Top Keywords
Similar Publications
Development and formative evaluation of website-based tool to support healthy lifestyles in family day care.
Health Promot J Austr
January 2025
School of Health and Society, Faculty of the Arts, Social Sciences and Humanities, University of Wollongong, Wollongong, New South Wales, Australia.
Issue Addressed: Nutrition and physical activity practices in Australian family day care are suboptimal. A web-based tool was co-developed with family day care service providers and educators, health promotion staff and the New South Wales Ministry of Health to promote healthier nutrition and physical activity practices through an existing quality improvement process.
Methods: Formative evaluation was conducted in January-February 2023.
A mixed method approach to substantiate quantitative data with qualitative data: Improving clinical judgment in prelicensure nursing students using simulation.
Nurse Educ Today
January 2025
University of Washington, United States; Capella University, United States; Bellevue College, United States; Marymount University, Arlington, VA, United States; University of Texas Health Science Center at Houston, United States. Electronic address:
Background: Current literature demonstrates a gap in research involving mixed method study of clinical judgment development in prelicensure nursing students.
Objectives: Clinical judgment of two groups of nursing students were compared using the Lasater Clinical Judgment Rubric (LCJR).
Design: A mixed method convergent parallel quasi-experimental cross-sectional approach was used to determine if simulation increased clinical judgment skills between beginner and advanced pre-licensure nursing students.
Implementation research logic model in the design and execution of eHealth innovations for maternal and newborn healthcare in Ethiopia.
Health Res Policy Syst
January 2025
School of Public Health, College of Medicine and Health Sciences, Bahir Dar University, Bahir Dar, Ethiopia.
Background: The use of eHealth innovations is becoming increasingly important in improving health outcomes, especially for maternal and newborn health. However, planning and executing these innovations can be challenging due to their complex nature. To provide guidance and clarity on implementation approaches, researchers need to use implementation research (IR) tools.
View Article and Find Full Text PDF[Level of compliance with validation processes and analysis of measurement scales in pediatrics].
Andes Pediatr
August 2024
Facultad de Ciencias de la Empresa, Universidad Politécnica de Cartagena, Cartagena, Spain.
Unlabelled: The use of latent construct measurement scales is widespread in the medical literature. An essential condition is that the instrument be validated, in addition to being highly reliable.
Objective: To evaluate the level of compliance with various methodological and statistical premises of validation studies of psychometric instruments in pediatrics, which are necessary to ensure adequate interpretation of the results, in order to offer recommendations for future research.
Creation of a Multimodal Telemedicine Curriculum for Preclinical Medical Students.
MedEdPORTAL
January 2025
Associate Professor, Department of Pediatrics, Columbia University Vagelos College of Physicians and Surgeons.
Introduction: In 2020, the AAMC created telemedicine competencies to guide curriculum and assessment development. Most available curricula are designed for clinical medical students or graduate trainees, and few offer opportunities for individualized, timely feedback and participation in pediatric simulated encounters.
Methods: We designed a hybrid curriculum to provide preclinical medical students with the knowledge and skills necessary to perform telemedicine encounters.
Want AI Summaries of new PubMed Abstracts delivered to your In-box?
Enter search terms and have AI summaries delivered each week - change queries or unsubscribe any time!