Sex, attractiveness, and third-party punishment in fairness consideration.

Social evaluation of others is often influenced by the physical attractiveness of the person being judged, leading to either a beauty premium or penalty depending on the circumstances. Here we asked Chinese participants to act as an interest-free third party in a dictator game and to evaluate the fairness level of monetary allocation by attractive and less attractive proposers of the same or opposite sex. We also instructed participants to express their willingness to punish the proposers by using a visual analogue scale. Results confirmed that the reasonableness evaluation was mainly affected by the reasonableness of offers. However, participants' intention to punish the proposers was affected by the level of reasonableness in the asset distribution and by both the sex and attractiveness of the proposers. Overall, male proposers were punished more severely than female proposers. Moreover, the same-sex proposers were punished more severely than opposite-sex proposers when they were physically attractive; this pattern was reversed when the proposers were less physically attractive. These results demonstrate social responses following an individual's unfair asset distribution can be affected by both social norms and the personal characteristics of the individual.