"Big data" needs an analysis of decision processes.

Behav Brain Sci

Adaptive Behavior and Cognition, Max Planck Institute for Human Development, 14195 Berlin, Germany. http://www.mehdimoussaid.com/

Published: February 2014

We demonstrate by means of a simulation that the conceptual map presented by Bentley et al. is incomplete without taking into account people's decision processes. Within the same environment, two decision processes can generate strikingly different collective behavior; in two environments that fundamentally differ in transparency, a single process gives rise to virtually identical behavior.

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Source
http://dx.doi.org/10.1017/S0140525X13001659DOI Listing

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