AI Article Synopsis
- The study investigated how advertising influences the demand for cigarettes and alternative nicotine products like snus and dissolvable tobacco.
- A web-based experiment involving 1,062 smokers evaluated the impact of ads for these products on purchasing behavior, focusing on demand elasticity and consumption rates.
- Results indicated that smokers show less demand for alternative nicotine sources compared to cigarettes, and exposure to related advertisements did not significantly affect their purchasing choices.
Article Abstract
Objectives: To explore how advertising affects demand for cigarettes and potential substitutes, including snus, dissolvable tobacco, and medicinal nicotine.
Methods: A Web-based experiment randomized 1062 smokers to see advertisements for alternative nicotine products or soft drinks, then complete a series of purchase tasks, which were used to estimate demand elasticity, peak consumption, and cross-price elasticity (CPE) for tobacco products.
Results: Lower demand elasticity and greater peak consumption were seen for cigarettes compared to all alternative products (p < .05). CPE did not differ across the alternative products (p ≤ .03). Seeing relevant advertisements was not significantly related to demand.
Conclusions: These findings suggest significantly lower demand for alternative nicotine sources among smokers than previously revealed.
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Source |
|---|---|
| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3776309 | PMC |
| http://dx.doi.org/10.5993/AJHB.38.1.11 | DOI Listing |
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