The Need for Humor (NFH) Scale measures the tendency to produce and seek out humor. This personality trait affects the processing and recall of humorous material. This study is a transcultural adaptation and validation of the NFH Scale with French participants, including 100 university students (Study 1a) and 160 school-aged children (Study 1b). Results from iterative exploratory analyses and confirmatory analyses revealed a bi-dimensional structure with satisfactory factor loadings. Internal consistency and test-retest reliability were also found to be adequate (Cronbach's alphas = .79 and .68; test-retest rs = .87 and .82). Children were tested on a preference task for humorous vs non-humorous print advertisements; children with high NFH scores responded more positively to humorous advertisements (Study 2). The French NFH Scale can be used as a valid and reliable tool for assessing need for humor in children and its effects on responses to print advertisements.
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http://dx.doi.org/10.2466/08.07.PR0.112.2.502-518 | DOI Listing |
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