Objective: To explore a possible strategy of market expansion for Traditional Chinese Medicine (TCM) medical services
Methods: Based on literature study and the data collected through a survey with a specifically-designed questionnaire, a strategy was suggested for TCM medical services entities.
Results: The outcome of the survey showed that 87.50% of respondents held that TCM belonged to complementary and alternative medicine or traditional medicine.
Conclusion: [corrected] TCM medical services entities should be considered as market stopgap in healthcare market and a strategy of market expansion for TCM medical services should be built for them accordingly.
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| http://dx.doi.org/10.1016/s0254-6272(13)60140-5 | DOI Listing |
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