An experiment was conducted to investigate how self-presentation imperatives can influence cognition and affect. Participants were 70 collegiate and recreational athletes who were recruited because of the relevance of self-presentation processes in sport. Athletes were asked to read either a script which de-emphasized self-presentation concerns (low self-presentation) or emphasized self-presentation concerns (high self-presentation). The scripts were developed for the purpose of the study and depicted a pre-competition scenario. The low self-presentation manipulation group reported more of a challenge state of appraisal, higher self-efficacy, lower avoidance goal focus, and more positive affect, while the high self-presentation manipulation group reported more of a threat state of cognitive appraisal and more negative affect. Nonsignificant differences were observed between groups for the perception of positive affect and negative affect. These findings provide preliminary evidence that self-presentation imperatives can impact the cognitive appraisal and affect of athletes as they prepare for competition.
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