Purpose: This study is an initial step in determining the effectiveness of bundling preconception messages on short-term recall in a health communication intervention.
Design: A six-cell quasi-experiment with control was employed.
Setting: Mall intercept interviews were conducted in three southern cities.
Intervention: Six professionally developed brochures with preconception health messages.
Subjects: 687 women who were between 18 and 36 years old and who reported that they planned to be pregnant within the next 5 years.
Measures: Aided and unaided message recall.
Analysis: Analysis of variance, pair-wise t-tests.
Results: The results suggest ways to combine health messages in an attempt to maximize the resources that individual programs have for communication.
Conclusion: Combining messages, up to four, should be considered.
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