Level I trauma center internal campaign to increase safe driving by staff.

A 3-month internal campaign at our trauma center was conducted to improve employee motor vehicle safety and have employees serve as community role models. The injury-prevention coordinator and trauma program manager developed and implemented a campaign of high-visibility events. Effectiveness was evaluated through pre- and postcampaign surveys and seat belt-use observation and observation at 1 year. Although survey responses did not change, observed seat belt use increased significantly from 79% to 87%, with maintenance at 1 year (89%). No direct causal effect can be proven, but the campaign appears to have increased employee seat belt use.