The fate of being forgotten: information that is initially forgotten is judged as less important.

Is forgotten information deemed less important than remembered information? The present study examined potential biases regarding the importance of information that was initially forgotten. In Experiment 1 participants studied words paired with varying point values that denoted their importance and were encouraged to recall higher value words. Participants recalled more high-value words on an initial test. However, on a later cued recall test for the values, initially forgotten words were rated as less valuable than remembered words. Experiment 2 used a similar procedure with the exception that participants rated the importance of traits when evaluating a significant other (e.g., honest, intelligent). Participants were more likely to recall highly valued traits but regarded forgotten traits as less valuable than remembered traits. These results suggest that a forgetting bias exists: If information is initially forgotten, it is later deemed as less important.