Future health-related behavioral intention formation: the role of affect and cognition.

This study investigated the differential contribution of affect and cognition to behavioral intention formation during pursuit of future health-related goals. Cognitive evaluations, affective evaluations and behavioral intentions were measured for each of 32 health-related behaviors. The timeframes of the cognitive/affective measures and the behavioral intention measure were varied between current and future timeframes creating four different conditions. Within-participants correlations between affect and intentions and cognition and intentions were calculated to determine the contribution of each factor to behavioral intention formation in the different timeframes. Results did not support the hypothesis that a shift from a reliance on affect to a reliance on cognition would occur as temporal distance increased. Within-participants analyses revealed a decrease in the contribution of cognition to behavioral intention formation when forming attitudes in the future condition.