Soda and tobacco industry corporate social responsibility campaigns: how do they compare?

PLoS Med

Berkeley Media Studies Group, Berkeley, California, United States of America.

Published: November 2012

In an article that forms part of the series on Big Food, Andrew Cheyne and colleagues compare soda companies' corporate social responsibility (CSR) campaigns - which are designed to bolster the image and popularity of their products and to prevent regulation - with the tobacco industry's CSR campaigning.

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Source
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3378589PMC
http://dx.doi.org/10.1371/journal.pmed.1001241DOI Listing

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