"Frenemies, Fraitors, and Mean-em-aitors": Priming Effects of Viewing Physical and Relational Aggression in the Media on Women.

Past research has shown activation of aggressive cognitions in memory after media violence exposure, but has not examined priming effects of viewing relational aggression in the media. In the current study, 250 women viewed a video clip depicting physical aggression, relational aggression, or no aggression. Subsequent activation of physical and relational aggression cognitions was measured using an emotional Stroop task. Results indicated priming of relational aggression cognitions after viewing the relationally aggressive video clip, and activation of both physical and relational aggression cognitions after viewing the physically aggressive video clip. Results are discussed within the framework of the General Aggression Model.