Objective: To study and describe the use of social networking websites among Society for Assisted Reproductive Technology (SART) member clinics.
Design: Cross-sectional study.
Setting: University-based practice.
Patient(s): Not applicable.
Intervention(s): Not applicable.
Main Outcome Measure(s): Prevalence of social networking websites among SART member clinics and evaluation of content, volume, and location (i.e., mandated state, region) using multivariate regression analysis.
Result(s): A total of 384 SART-registered clinics and 1,382 social networking posts were evaluated. Of the clinics, 96% had a website and 30% linked to a social networking website. The majority of clinics (89%) with social networking websites were affiliated with nonacademic centers. Social networking posts mostly provided information (31%) and/or advertising (28%), and the remaining offered support (19%) or were irrelevant (17%) to the target audience. Only 5% of posts involved patients requesting information. Clinic volume correlated with the presence of a clinic website and a social networking website.
Conclusion(s): Almost all SART member clinics have a website. Nearly one-third of these clinics host a social networking website such as Facebook, Twitter, and/or a blog. Large-volume clinics commonly host social networking websites. These sites provide new ways to communicate with patients, but clinics should maintain policies on the incorporation of social networks into practice.
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| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4074916 | PMC |
| http://dx.doi.org/10.1016/j.fertnstert.2011.10.001 | DOI Listing |
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