AI Article Synopsis
- Antiretroviral therapy has improved the survival rates of HIV-positive patients, but traditional methods to promote medication adherence have not been very effective.
- Researchers conducted a qualitative study to explore patients' experiences with adhering to HIV treatment and how communication strategies could help improve this adherence.
- Key findings revealed five important factors—cultural beliefs/language, stigma, cues to action, self-efficacy, and mood state—that can be addressed through better communication, which will inform a marketing campaign aimed at supporting HIV-infected patients.
Article Abstract
Although antiretroviral therapy has increased the survival of HIV-positive patients, traditional approaches to improving medication adherence have failed consistently. Acknowledging the role of communication in health behavior, we conducted a qualitative study to learn about patients' HIV treatment adherence experiences and to identify which communication strategies might influence adherence. Findings indicate that five constructs--cultural beliefs/language, stigma, cues to action, self-efficacy, and mood state--are potentially modifiable by improved communication. Results will be used to create a direct marketing campaign targeted to HIV-infected patients.
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| http://dx.doi.org/10.1080/10410236.2011.554168 | DOI Listing |
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