Bring in the social context: towards an integrated approach to health promotion and prevention.

Aims: In this paper I take up the quest for an integrated approach to health promotion and prevention that incorporates the social context. I suggest that an integrated theory of public health has to rethink the individual society relationships and move beyond the dominance of socialization theory and individual level analysis.

Methods: A theoretical analysis of key issues in an integrated theory of public health.

Results: I maintain that we must shift the attention away from the individual to the social organization and the embeddedness of the social actor in the ongoing social networks and relationships; we must pay attention to the definition of levels of analysis and the relationships between them; we must emphasize the social mechanisms that influence people in social relationships and networks and connect various levels; we must reconsider some of the epistemological and methodological ideas that have been taken for granted and pay attention to issues of emergence and reductionism and the use of multiple methods.

Conclusions: I conclude by suggesting that if public health is to move forward and develop better theories, and more efficient ways of prevention and health promotion, it needs to move beyond reductionist models of social behaviour and develop a transdisciplinary approach that integrates various elements from different disciplines and different levels of analysis.