A study was designed to examine the effect of the appearance of the requester within one of the variants of the foot-in-the-door paradigm, that is, the foot-in-the-door with implicit demand described by Uranowitz in 1975. A confederate (Black vs. Blanc vs. Beur2) approached the participant in a park and presented a small request. Three steps further, the confederate "accidentally" dropped 30 sheets of paper. Whether or not the participant helped the confederate in retrieving the dropped pamphlets was recorded as the implicit dependent variable. The foot-in-the-door effect was observed solely when the requester was Blanc. This result shows that the foot-in-the-door effect is not as strong as the literature suggests and undermines the usual interpretations of the foot-in-the-door effect in terms of self-perception and commitment.
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http://dx.doi.org/10.2466/07.17.PMS.111.6.694-700 | DOI Listing |
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