An anthropological perspective on the acceptability of immunization services.

This review first discusses the relevance of anthropology for Primary Health Care generally and specifically with respect to the acceptability of immunization, and summarizes some of the factors which have been found to be associated with acceptability. It then focuses on the collaboration between anthropologists and bio-medical scientists and on the deployment of anthropological methods for discovering the specific reasons for low acceptability for disparate groups. The review concludes with a cautionary note on the use of social marketing for increasing acceptability.