Stigmatization of eating disorders: a controlled study of the effects of the television show Starved.

Starved is a situational comedy ("sitcom") that depicted individuals with eating disorders that was feared to increase stigma. Our study directly examined this possibility by randomly assigning participants to watch Starved or The Comeback (a sitcom unrelated to eating disorders) and measuring eating disorder stigma/stereotypes before and after viewing. Participants who viewed Starved did not show increased levels of stigma, suggesting that short-term exposure to an extreme portrayal of eating disorder stereotypes may not increase stigma. Future research should examine prolonged exposure and other potential sources of these negative attitudes.