The masked onset priming effect (MOPE) refers to the empirical finding that target naming is faster when the target (SIB) is preceded by a briefly presented masked prime that starts with the same letter/phoneme (suf) than when it does not (mof; Kinoshita, 2000, Experiment 1). The dual-route cascaded (DRC) computational model of reading (Coltheart, Rastle, Perry, Langdon, & Ziegler, 2001) has offered an explanation for how the MOPE might occur in humans. However, there has been some empirical discrepancy regarding whether for nonword items the effect is limited to the first-letter/phoneme overlap between primes and targets or whether orthographic/phonological priming effects occur beyond the first letter/phoneme. Experiment 1 tested these two possibilities. The human results, which were successfully simulated by the DRC model, showed priming beyond the first letter/phoneme. Nevertheless, two recent versions of the DRC model made different predictions regarding the nature of these priming effects. Experiment 2 examined whether it is facilitatory, inhibitory, or both, in order to adjudicate between the two versions of the model. The human results showed that primes exert both facilitatory and inhibitory effects.

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http://dx.doi.org/10.1080/17470210903156586DOI Listing

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