Being there with others: how people make environments norm-relevant.

In two studies we show that people make environments norm-relevant and this increases the likelihood that environments influence norm-relevant judgments. When people see environments without having people on their mind, this effect does not occur. Specifically, when exposed to an environment (a library), people's perceived importance of environment-relevant norms (be silent in libraries) increases, when the concept of 'people' is primed compared to when this is not the case. The impact on normative judgments of priming significant others (Study 1) is stronger than priming people in general (Study 2). Additional effects on conformism and public self-consciousness are discussed, as well as implications for future studies.