CHAMP: a novel collaboration between public health and the media.

Crikey is a daily electronic bulletin aimed at providing independent news. It was established in 2000. In 2007, journalists and public health advocates collaborated with Crikey to initiate an innovative health reporting project, the Crikey Health and Medical Panel (CHAMP). CHAMP members contribute articles and news tips to Crikey, broadening Crikey's scope of public health coverage. CHAMP continues to evolve, and has expanded to include a freely accessible online health forum, Croakey. CHAMP was established to enhance public debate about health, to encourage public health advocates to engage in debate, and to help the media to identify public health advocates and issues as sources for articles.